in reply to what quinnx said about roland just coming out with rehashes, almost all manufacturers rehash their ideas with new iterations. heck the korg oasys is a rehash of something they designed 10 years ago. geniunely _different_ products are harder to sell because you have to prove the concept, often at the hands of the revolving door minimum wage staff at guitar center. i'd hate to be any of the music manufacturers when your largest distributor doesn't put enough pride in what they do to train their staff in your products.
ok 32 patches at once sounds dumb.
and a limit of 10 voices is a little weak, depending upon the voice structure; with roland's romplers, a layered sound with 2 uppers and 2 partials can eat the polyphony away. but if the competition are synths like the 4 voice korg MS2000 or the 8 voice ion, then it's not too shabby.
onboard effects are pretty important. for one, they can add needed gloss to lame patches. secondly, all the competition in the VA market has effect -- clavia nord, access virus, novation KS, alesis ion -- they're all loaded to the gills with efx. and why offer an audio input if all you have access to is the filter? it would be so much nicer to have a vocoder, eq, and delay effects available as well.
if the SH201 can be used as a VSTi and as a USB MIDI controller, that pulls it our of rehash territory to compete with the more expensive virus TI and novation xstation.
why no screen? saves money. but if the controls feel good, and they're laid out practically, this should be an easy synth to program and have some fun with. if you can set the OSC1 to a WAV that you've loaded on a memory card, that will skyrocket the sonic potential of this synth, since I can't name any other VAs that let you replace their internal ROMs with your own samples -- and I own several (the KS4, the Virus Classic, the Nord Rack 2, the Red Star Dark Star XP2 and the Korg MS2000R).
Can different products succeed in the marketplace? sure. the DX7, the D-50, the nord lead -- all became classics but got their start by pushing the envelope on technologies that had not been done before. but it's true that cutting edge products may not succeed in the marketplace -- like the Kawai K5 or the yamaha EX5.
oh yeah, one more thing. i do NOT miss the pitch drift of old analog synths. and if the filter is Phat, then who cares how much is analog and how much is digital? as long as this synth has some real character to its patches so you can pick it out in a mix, roland could have a hit on their hands. depends on the street pricing though. once 8080's hit $150, I'm getting one regardless.
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